Medical exhibitions and public relations activities MCQs With Answer

Introduction: Medical exhibitions and public relations are vital components of pharmaceutical marketing and professional engagement for B.Pharm students. Understanding exhibition planning, booth design, product demonstration, sponsorship, media relations, event management, ethical promotion, and regulatory compliance helps future pharmacists participate responsibly in industry events. This topic covers objectives of medical exhibitions, audience targeting, sample distribution rules, adverse event reporting during events, digital exhibitions, return on investment (ROI), key opinion leader (KOL) engagement, and corporate social responsibility (CSR) activities. Familiarity with these concepts strengthens careers in pharmaceutical sales, regulatory affairs, hospital pharmacy, and medical communications. Now let’s test your knowledge with 30 MCQs on this topic.

Q1. What is the primary objective of a medical exhibition for pharmaceutical companies?

• To provide free medicines to patients
• To showcase products and engage healthcare professionals
• To bypass regulatory approvals
• To recruit nursing staff

Correct Answer: To showcase products and engage healthcare professionals

Q2. Which element is most important when designing an exhibition booth to attract pharmacists and clinicians?

• Bright flashing lights with loud music
• Clear scientific information and professional layout
• Free food samples for all visitors
• Hidden product pricing

Correct Answer: Clear scientific information and professional layout

Q3. Which regulatory consideration must be followed when distributing drug samples at an exhibition?

• Distribute samples without records to save time
• Ensure samples are given only as permitted by law and properly documented
• Label samples as “for advertising only” without dosage
• Give samples only to the general public

Correct Answer: Ensure samples are given only as permitted by law and properly documented

Q4. What is a key performance indicator (KPI) for measuring exhibition ROI?

• Number of flyers left on the table
• Number of qualified leads generated and follow-ups completed
• Time spent traveling to the venue
• Amount of swag distributed

Correct Answer: Number of qualified leads generated and follow-ups completed

Q5. Which public relations activity is essential before a medical exhibition to attract attendees?

• Ignoring media and relying on walk-ins
• Issuing targeted press releases and invitations to healthcare professionals
• Posting only internal memos
• Offering secret discounts at the door

Correct Answer: Issuing targeted press releases and invitations to healthcare professionals

Q6. Why is compliance with promotional codes and ethics important during exhibitions?

• It helps avoid legal penalties and maintains professional reputation
• It allows unrestricted claims about product benefits
• It guarantees higher sales at the event
• It permits providing prescription advice to patients freely

Correct Answer: It helps avoid legal penalties and maintains professional reputation

Q7. What should be included in a press kit for a pharmaceutical exhibition?

• Only company financial statements
• Product facts, clinical data summaries, and contact information
• Unverified patient testimonials only
• Promotional discounts and coupon codes

Correct Answer: Product facts, clinical data summaries, and contact information

Q8. Which practice is most appropriate when demonstrating a medical device at an exhibition?

• Allow untrained visitors to operate the device unsupervised
• Provide a trained demonstrator and follow safety protocols
• Claim off-label uses to broaden interest
• Hide limitations of device functionality

Correct Answer: Provide a trained demonstrator and follow safety protocols

Q9. Which digital activity enhances outreach during a medical exhibition?

• Posting irrelevant memes on social media
• Live-streaming scientific presentations and webinars
• Blocking competitor accounts online
• Sending unsolicited mass emails without opt-out

Correct Answer: Live-streaming scientific presentations and webinars

Q10. What role do Key Opinion Leaders (KOLs) play in exhibitions and PR activities?

• They handle only administrative tasks
• They provide credible clinical insight and endorse scientific discussions
• They organize catering services
• They replace the need for regulatory approvals

Correct Answer: They provide credible clinical insight and endorse scientific discussions

Q11. Which is a correct step for post-exhibition follow-up?

• Ignore collected leads and focus on next event
• Prioritize qualified leads and send tailored scientific information
• Send generic spam emails to all contacts
• Immediately publish attendees’ private data online

Correct Answer: Prioritize qualified leads and send tailored scientific information

Q12. How should adverse event reports discovered at an exhibition be handled?

• Document and report them promptly according to pharmacovigilance rules
• Ignore them if they seem minor
• Ask attendees not to report problems
• Delay reporting until after the event concludes

Correct Answer: Document and report them promptly according to pharmacovigilance rules

Q13. Which factor is crucial when selecting the target audience for a medical exhibition?

• Choosing the largest possible crowd regardless of relevance
• Identifying healthcare professionals and stakeholders relevant to the product
• Inviting only company executives
• Focusing solely on non-medical consumers

Correct Answer: Identifying healthcare professionals and stakeholders relevant to the product

Q14. Which legal concern is important when using patient stories or testimonials at an exhibition?

• Using them without consent to maximize impact
• Ensuring informed consent and protecting patient privacy
• Altering clinical facts to make stories more dramatic
• Sharing identifiable patient data on displays

Correct Answer: Ensuring informed consent and protecting patient privacy

Q15. What is the benefit of conducting a pre-event risk assessment for exhibitions?

• To ignore safety protocols
• To identify hazards, ensure compliance, and plan mitigation
• To reduce staff training
• To postpone insurance arrangements

Correct Answer: To identify hazards, ensure compliance, and plan mitigation

Q16. Which metric helps evaluate scientific impact of exhibition presentations?

• Number of promotional gifts given
• Number of citation requests, downloads of slides, and academic inquiries
• Length of the presentation only
• Venue seating capacity

Correct Answer: Number of citation requests, downloads of slides, and academic inquiries

Q17. When planning a budget for a medical exhibition, which expense should be prioritized?

• Only souvenirs and giveaways
• Compliance, qualified staff, scientific materials, and logistics
• Highest possible catering costs
• Bribes to secure better booth space

Correct Answer: Compliance, qualified staff, scientific materials, and logistics

Q18. Which activity is considered inappropriate according to many pharmaceutical codes during PR events?

• Providing balanced scientific information
• Offering lavish gifts to influence prescribing
• Inviting clinicians to unbiased educational sessions
• Documenting event outcomes

Correct Answer: Offering lavish gifts to influence prescribing

Q19. What is an advantage of virtual or hybrid medical exhibitions?

• Limited attendance due to geography
• Broader reach, on-demand content, and reduced travel costs
• Increased need for physical booth staff
• Higher risk of physical sample mishandling

Correct Answer: Broader reach, on-demand content, and reduced travel costs

Q20. Which documentation is essential to retain after a pharmaceutical exhibition?

• No records are necessary
• Attendee logs, sample distribution records, and promotional materials
• Only photos of the booth
• Receipts for food only

Correct Answer: Attendee logs, sample distribution records, and promotional materials

Q21. How should promotional claims be framed during public relations activities?

• Use unverified superlatives to attract attention
• Base claims on validated clinical evidence and approved labeling
• Make comparative claims without evidence
• Focus solely on anecdotal success stories

Correct Answer: Base claims on validated clinical evidence and approved labeling

Q22. What is the correct approach to engage media at a medical exhibition?

• Provide exaggerated claims to generate sensational coverage
• Offer accurate press releases, expert spokespeople, and data summaries
• Refuse all media inquiries
• Leak confidential study data for publicity

Correct Answer: Offer accurate press releases, expert spokespeople, and data summaries

Q23. Which ethical practice applies when collaborating with KOLs for an exhibition?

• Fail to disclose financial arrangements publicly
• Ensure transparency about compensation and scientific independence
• Ask KOLs to promote off-label uses
• Require KOLs to endorse products without review

Correct Answer: Ensure transparency about compensation and scientific independence

Q24. What is an effective method to capture leads at an exhibition?

• Collect business cards without consent for future marketing
• Use opt-in digital forms and qualify attendees with targeted questions
• Assume all visitors are potential buyers
• Sell attendee lists to third parties

Correct Answer: Use opt-in digital forms and qualify attendees with targeted questions

Q25. Which infection control measure is important when handling samples and demonstrations?

• Ignore hygiene during busy hours
• Use gloves, disinfect equipment, and follow local infection-control guidelines
• Allow cross-use of syringes for demonstrations
• Share unclean promotional pens among visitors

Correct Answer: Use gloves, disinfect equipment, and follow local infection-control guidelines

Q26. Which aspect of event evaluation helps improve future exhibitions?

• Only counting the number of free items distributed
• Analyzing attendee feedback, KPI performance, and lessons learned
• Ignoring staff feedback
• Repeating the same plan without review

Correct Answer: Analyzing attendee feedback, KPI performance, and lessons learned

Q27. Which statement about sponsorship at medical exhibitions is correct?

• Sponsorship allows companies to control scientific content fully
• Sponsorship should be transparent and not influence independent scientific programs
• Sponsorship exempts companies from ethical obligations
• Sponsorship is only for non-pharmaceutical businesses

Correct Answer: Sponsorship should be transparent and not influence independent scientific programs

Q28. How can exhibitors ensure accurate messaging in multilingual exhibitions?

• Rely on machine translation without verification
• Use professional translators and culturally adapt scientific content
• Ignore local language needs
• Use slang to sound more relatable

Correct Answer: Use professional translators and culturally adapt scientific content

Q29. Which tactic is recommended for ethical patient engagement during community health fairs?

• Provide clinical diagnosis without referral pathways
• Offer educational materials, screenings, and information on referrals
• Sell prescription drugs directly
• Promote unapproved therapies to the public

Correct Answer: Offer educational materials, screenings, and information on referrals

Q30. What is an appropriate use of social media during and after an exhibition?

• Share verified scientific highlights, announce events, and engage professionally
• Post confidential attendee lists for transparency
• Fabricate attendance numbers to impress stakeholders
• Ignore comments and questions from the professional community

Correct Answer: Share verified scientific highlights, announce events, and engage professionally

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