Good patient counselling is not a speech. It is a short, focused conversation that clarifies the problem, the plan, and the reason to follow it. Done well, it builds trust and raises adherence because people act on plans they understand and believe in. This article gives you three golden questions to anchor every encounter, plus practical scripts, examples, and pitfalls to avoid.
The 3 Golden Questions
These three questions cover the patient’s priorities, the action steps, and the personal “why.” They work in clinics, wards, telehealth, and pharmacy counters.
- 1) What matters most to you about this problem today?
This draws out the patient’s main concern in their own words. Why it works: people listen better after they feel heard. It also prevents you from counselling the wrong problem. - 2) What will we do next?
Spell out the plan in clear, concrete steps. Why it works: action beats abstraction. People follow steps they can picture doing. - 3) Why is this plan important for you?
Tie the plan to the patient’s goals, risks, or values. Why it works: meaning drives behavior. A plan linked to a personal reason lasts beyond the visit.
Ask them in that order. You start with the patient’s agenda, agree on actions, then anchor the plan to a purpose. This sequence reduces confusion and increases buy‑in.
How to Ask Them Well
- Use plain language. Replace “hypertension” with “high blood pressure,” “adverse effect” with “side effect.” Plain words lower cognitive load and improve recall.
- Chunk and check. Explain one idea at a time. Pause. Ask a quick check question before moving on. This reduces overload.
- Teach-back, not test-back. Say, “Just to be sure I explained it clearly, how will you take this medicine at home?” This checks your teaching, not their intelligence.
- Use numbers plus meaning. Example: “This drops your risk of stroke from about 10 in 100 to about 6 in 100 over 10 years. That’s like preventing 4 strokes in a group of 100 people.” Numbers with context are easier to grasp.
- Invite concerns. “What worries you about this plan?” People often hide cost, side effects, or cultural concerns unless asked. Naming barriers early prevents nonadherence later.
- Close with an “I will” statement. Help the patient say it. Example: “I will take one tablet at breakfast, and I’ll text the clinic if my cough starts.” Saying it aloud improves memory and commitment.
Why These Three Questions Work
- Priority focus. Asking what matters first targets counselling to the patient’s top problem. This avoids wasted detail and saves time.
- Action clarity. People forget about half of what they hear in clinic. Converting advice into steps (“take one pill at 8 am”) reduces ambiguity and errors.
- Motivation by meaning. Behavior change sticks when tied to personal goals (playing with grandkids, keeping a job, avoiding dialysis). The “why” translates medical risk into daily life stakes.
Compliance vs. Adherence: Use Both Wisely
Compliance means following a plan as prescribed. Adherence means agreeing to a plan that fits the patient’s life. Aim for adherence first; compliance tends to follow. When people co-create the plan, they are more likely to stick to it.
Adapting the Questions to Common Scenarios
- New medication start (e.g., blood pressure pill)
1) “What matters most to you about starting this medicine?”
2) “We’ll start at 5 mg each morning, check your pressure at home 3 days a week, and review in 2 weeks.”
3) “This helps protect your kidneys and lower stroke risk so you can keep working full-time.”
Add specifics: common side effects (dizziness), what to do if they occur, and what would be a reason to call. - Chronic disease follow-up (diabetes)
1) “What’s the toughest part of diabetes for you right now?”
2) “Two changes: move metformin to breakfast to reduce nausea, and add a 10‑minute walk after dinner.”
3) “These steps target morning sugars so you can avoid more meds.”
Give a single metric to track (fasting glucose goal range) and a date for review. - Acute issue (antibiotics)
1) “What’s your main concern about this infection?”
2) “Take one capsule every 12 hours for 7 days. Even if you feel better, finish the course.”
3) “Stopping early can let the infection return.”
State the top two side effects and the specific action if they happen. - Procedure consent
1) “What matters most to you about having this procedure?”
2) “We’ll do X. You can eat until midnight, arrive at 7:30 am, home by afternoon.”
3) “This helps diagnose the cause of your bleeding so we can treat it.”
Balance benefits, risks, and alternatives in plain language.
Addressing Common Barriers
- Cost. Ask directly: “Is cost a concern for you?” If yes, switch to a lower-cost option, use generics, consider once-daily dosing, or connect to assistance. Cost is a leading cause of nonadherence.
- Side effects fear. Give a plan: “Most people feel mild nausea the first week. If it lasts more than 3 days, call us; we’ll adjust the dose.” Naming and normalizing reduces anxiety.
- Complex regimens. Simplify: once-daily over twice-daily when possible. Link to routines: “Take it when you brush your teeth.” Simpler plans stick.
- Health literacy. Use pictures or a one-page summary with boxes: “When,” “How much,” “What to watch for.” Visuals help recall.
- Cultural beliefs. Ask, don’t assume: “Are there beliefs or practices I should know so this plan works for you?” Integrating beliefs increases acceptance.
- Language and hearing. Use a trained interpreter. Face the patient, speak in short sentences, and use teach-back through the interpreter. For hearing loss, offer written steps and ensure visibility for lip reading if helpful.
- Memory. Encourage a buddy or reminder: phone alarms, pillboxes, fridge notes. Memory aids turn intention into action.
Time-Saving Tips Without Cutting Quality
- Start with “What matters most?” It often reveals the main barrier immediately and prevents long detours.
- Use a standard after-visit summary with three headings: “Your plan,” “Why it matters,” “When to call.” Pre-made templates save minutes.
- Delegate. Nurses or pharmacists can cover device teaching, inhaler technique, or glucose meter setup. Team-based education is more efficient.
- Micro-follow-up. A 48–72 hour call or message catches early issues before patients abandon the plan.
Documentation That Builds Continuity
- Write the patient’s words. Example: “What matters most: ‘I need energy to keep my job.’” This guides the next clinician.
- Record the exact plan. Doses, times, devices, and thresholds to call.
- Note barriers and solutions. “Cost barrier: switched to generic; set AM phone reminder.”
- Capture teach-back result. “Patient correctly repeated dose and warning signs.” This shows understanding.
- Assign follow-ups. Who calls, when, and what to check (e.g., home BP log, glucose readings).
Examples: Short Scripts
- Hypertension, new ACE inhibitor
Patient: “Dizziness worries me.”
Clinician: “What matters most to you?”
Patient: “Staying alert at work.”
Clinician: “Plan: take one pill with breakfast, check pressure Mon/Wed/Fri, and stand up slowly the first week.”
Clinician: “Why it matters: this protects your heart and helps you work safely.”
Teach-back: “So how will you take it?” Patient repeats correctly. - Asthma, inhaler technique
“What matters most?” “I hate ER trips.”
“Plan: one puff morning and night. Let’s practice with a spacer.”
“Why: better technique prevents flares and ER visits.”
Teach-back: patient demonstrates inhaler steps.
Measuring Trust and Adherence
- Short-term signals: answered follow-up calls, correct teach-back, refill pickup, home readings submitted.
- Medium-term signals: fewer no-shows, improved control metrics (BP, A1c, peak flow), fewer urgent calls for the same issue.
- Ask directly: “On a scale of 1–10, how confident are you that this plan will work for you?” Scores under 7 signal the plan needs adjustment.
Common Pitfalls to Avoid
- Talking more than listening. You miss what matters and waste time. Start with the patient’s words.
- Jargon without explanation. It creates confusion and lowers trust.
- Overloading with details. Focus on the top three actions and the top two warning signs.
- Ignoring cost or access. A perfect plan that the patient can’t obtain will fail.
- No specific follow-up. Without a check-in, minor issues can derail the plan.
Quick Reference: The Three-Question Close
- What matters most to you today? (Listen. Reflect back.)
- What will we do next? (3 concrete steps. Include “what to watch for.”)
- Why is this plan important for you? (Connect to their goals.)
- Teach-back. “Just to be sure I explained it clearly, how will you do this at home?”
- Write it down. Hand a one-page plan with your contact instructions.
When you reliably ask these three questions—and confirm understanding—you turn counselling into a partnership. Patients feel heard, know what to do, and know why it matters. That is what builds trust and leads to better adherence over time.

I am a Registered Pharmacist under the Pharmacy Act, 1948, and the founder of PharmacyFreak.com. I hold a Bachelor of Pharmacy degree from Rungta College of Pharmaceutical Science and Research. With a strong academic foundation and practical knowledge, I am committed to providing accurate, easy-to-understand content to support pharmacy students and professionals. My aim is to make complex pharmaceutical concepts accessible and useful for real-world application.
Mail- Sachin@pharmacyfreak.com
