IEC/BCC & AV Aids MCQ Quiz | Health Education & IEC

Welcome to the specialized MCQ quiz on Information, Education, and Communication (IEC), Behavior Change Communication (BCC), and Audio-Visual (AV) Aids. This module is a cornerstone of Health Education, pivotal for every aspiring medical professional. This quiz, designed for MBBS students, features 25 carefully curated multiple-choice questions that test your understanding of fundamental communication principles, behavior change theories like the Health Belief Model, and the practical application of various AV aids in community health settings. Challenge your knowledge, identify areas for improvement, and solidify your grasp on these essential topics. After submitting your answers, you can review your score and download a complete PDF of all questions with the correct answers for your future reference and revision.

1. What does ‘E’ in IEC stand for in the context of health promotion?

A) Empowerment

B) Education

C) Evaluation

D) Environment

2. The primary goal of Behavior Change Communication (BCC) is to:

A) Only provide information.

B) Influence and sustain health-promoting behaviors.

C) Entertain the audience.

D) Conduct surveys.

3. Which component is NOT part of the basic SMCR communication model?

A) Sender

B) Message

C) Channel

D) Environment

4. A flannel graph is an example of which type of AV aid?

A) Projected aid

B) Non-projected aid

C) Three-dimensional aid

D) Auditory aid

5. Which of the following is the BEST example of interpersonal communication in health education?

A) A radio jingle about handwashing.

B) A doctor counseling a patient about diabetes management.

C) A health-related article in a newspaper.

D) A poster in a clinic.

6. The ‘Stages of Change’ model is also known as:

A) Health Belief Model

B) Transtheoretical Model

C) Social Cognitive Theory

D) Diffusion of Innovations Theory

7. In the communication process, feedback is crucial because it:

A) Makes the message longer.

B) Allows the sender to know if the message was understood.

C) Is a one-way process.

D) Is only provided by the sender.

8. Which of the following is a projected AV aid?

A) Chalkboard

B) Poster

C) LCD Projector

D) Model

9. A key difference between IEC and BCC is that BCC:

A) Is a one-way communication process.

B) Focuses more on interactive, participatory methods.

C) Primarily uses mass media.

D) Is a much older concept than IEC.

10. What is a primary limitation of using mass media for health education?

A) Reaches a very small audience.

B) Very expensive per person reached.

C) Lack of direct, personal feedback.

D) Only effective for literate populations.

11. The concept of ‘perceived susceptibility’ in the Health Belief Model refers to an individual’s:

A) Belief about the seriousness of a health condition.

B) Belief about their chances of getting a condition.

C) Confidence in their ability to take action.

D) Belief in the effectiveness of the advised action.

12. The “Rule of Halves” in health care often illustrates a failure in which aspect of IEC?

A) Information dissemination

B) Patient compliance and understanding

C) Use of technology

D) Funding for health programs

13. According to Edgar Dale’s Cone of Experience, which activity leads to the highest retention of information?

A) Reading

B) Hearing words

C) Watching a demonstration

D) Doing the real thing (direct, purposeful experience)

14. Using complex medical jargon while talking to a layperson is an example of which type of communication barrier?

A) Physical barrier

B) Semantic barrier

C) Psychological barrier

D) Organizational barrier

15. Using puppetry (Kathputli) for health messaging in rural Rajasthan is an example of utilizing:

A) Mass media

B) Projected media

C) Traditional or folk media

D) Print media

16. “Cues to action” in the Health Belief Model are events or strategies that:

A) Describe the severity of a disease.

B) Trigger the individual to take a health-related action.

C) Explain the benefits of a behavior.

D) Highlight the barriers to action.

17. Role-playing is a particularly effective health education method because it:

A) Is a passive learning method.

B) Allows participants to experience a situation actively.

C) Requires no preparation.

D) Is suitable for very large groups.

18. What is the primary purpose of a Focus Group Discussion (FGD) in health communication?

A) To provide health services to a group.

B) To gather in-depth qualitative information and insights from a target audience.

C) To lecture a large audience about a health topic.

D) To conduct a quantitative survey.

19. A major disadvantage of using an Overhead Projector (OHP) is:

A) It cannot be used for large groups.

B) It requires a completely dark room.

C) The presenter often turns their back to the audience.

D) It is a very new and expensive technology.

20. The concept of “reciprocal determinism” in Social Cognitive Theory suggests that behavior is determined by the interplay of:

A) Genetics and environment only.

B) Personal factors, environmental factors, and behavior.

C) Knowledge and attitude only.

D) Sender and receiver.

21. The ‘C’ in IEC stands for Communication, which ideally should be:

A) A one-way flow of information from expert to recipient.

B) A two-way process involving dialogue and feedback.

C) Exclusively through written materials.

D) Limited to verbal instructions.

22. Which of the following is a key characteristic of an effective health poster?

A) Contains lengthy, detailed paragraphs of text.

B) Uses a single, powerful visual message.

C) Is placed in a location with low foot traffic.

D) Uses at least ten different fonts and colors.

23. Why is pre-testing a health communication message or material essential?

A) To fulfill a bureaucratic requirement.

B) To ensure the message is understood, accepted, and not offensive to the target audience.

C) To make the material more expensive.

D) To test the sender’s knowledge.

24. In the context of health promotion, advocacy primarily aims to:

A) Change individual behavior directly.

B) Influence policy-makers and leaders to create supportive environments for health.

C) Provide clinical services.

D) Sell health products.

25. The GATHER approach is a framework often used in:

A) Surgical procedures.

B) Health counseling sessions.

C) Mass media campaign design.

D) Laboratory diagnostics.

G S Sachin

I am a Registered Pharmacist under the Pharmacy Act, 1948, and the founder of PharmacyFreak.com. I hold a Bachelor of Pharmacy degree from Rungta College of Pharmaceutical Science and Research. With a strong academic foundation and practical knowledge, I am committed to providing accurate, easy-to-understand content to support pharmacy students and professionals. My aim is to make complex pharmaceutical concepts accessible and useful for real-world application.

Mail- Sachin@pharmacyfreak.com