Creativity, Assertiveness & Achievement MCQs With Answer

Creativity, Assertiveness & Achievement MCQs With Answer

Introduction: This quiz collection is designed specifically for M.Pharm students studying MIP 204T – Entrepreneurship Management. It covers core concepts of creativity, assertiveness, and achievement, emphasizing how these behavioral skills apply to pharmaceutical entrepreneurship, R&D teams, regulatory strategy and commercialization. The questions explore theoretical models, practical techniques (like brainstorming, SCAMPER, DESC), motivational theories (such as McClelland’s need for achievement), and assertive communication strategies crucial for project leadership and stakeholder negotiations. Use these MCQs to test conceptual understanding, prepare for exams, and reflect on applying people-centered skills to drive innovation, ethical decision-making and measurable business outcomes in pharma ventures.

Q1. Which technique specifically prompts users to Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, or Reverse elements to generate new ideas?

• Brainstorming
• SCAMPER
• Mind mapping
• Delphi method

Correct Answer: SCAMPER

Q2. In McClelland’s theory of needs, a person high in the need for achievement is most likely to:

• Avoid risks and prefer routine tasks
• Seek challenging but achievable goals and take moderate risks
• Prioritize affiliation and maintaining harmonious relationships
• Exert power over others and control outcomes

Correct Answer: Seek challenging but achievable goals and take moderate risks

Q3. Which communication style is characterized by expressing one’s rights and needs directly while respecting others’ rights?

• Passive communication
• Aggressive communication
• Assertive communication
• Passive-aggressive communication

Correct Answer: Assertive communication

Q4. Which barrier most commonly inhibits creativity within pharmaceutical R&D teams?

• Open information sharing
• Excessive procedural control and fear of regulatory non-compliance
• Interdisciplinary collaboration
• Regular prototyping and experimentation

Correct Answer: Excessive procedural control and fear of regulatory non-compliance

Q5. The DESC script is an assertiveness technique. What does the “E” stand for and focus on?

• Empathize — validate others’ feelings
• Explain — describe the effect of behavior on you
• Express — state your feelings and wishes clearly
• Estimate — evaluate outcomes quantitatively

Correct Answer: Express — state your feelings and wishes clearly

Q6. Divergent thinking in creative problem solving primarily involves:

• Filtering ideas to choose the best one
• Generating many varied ideas without immediate judgment
• Implementing a selected idea via project planning
• Benchmarking competitors’ solutions

Correct Answer: Generating many varied ideas without immediate judgment

Q7. In the context of entrepreneurial achievement, SMART goals are characterized by being:

• Simple, Measurable, Ambiguous, Realistic, Time-bound
• Specific, Measurable, Achievable, Relevant, Time-bound
• Strategic, Market-driven, Accountable, Resourceful, Tangible
• Subjective, Motivational, Adaptive, Rewarding, Trackable

Correct Answer: Specific, Measurable, Achievable, Relevant, Time-bound

Q8. Which of the following is an effective way for a pharma entrepreneur to foster creativity in a regulated environment?

• Completely remove quality controls
• Isolate R&D from regulatory feedback until final stages
• Implement structured experiments and early regulatory engagement
• Restrict idea sharing to senior management only

Correct Answer: Implement structured experiments and early regulatory engagement

Q9. A person with an internal locus of control is likely to:

• Believe external forces determine their success
• Take responsibility for outcomes and believe they can influence events
• Rely primarily on luck and fate
• Avoid setting goals due to unpredictable factors

Correct Answer: Take responsibility for outcomes and believe they can influence events

Q10. Which brainstorming rule is most important to encourage creative idea generation in teams?

• Criticize ideas immediately to refine quality
• Encourage free association and defer judgment during idea generation
• Allow only senior leaders to speak
• Limit ideas to only proven approaches

Correct Answer: Encourage free association and defer judgment during idea generation

Q11. In achievement motivation research, which measurement is commonly used to identify high need-for-achievement individuals?

• Frequency of social gatherings attended
• Performance on challenging, moderate-risk tasks with feedback
• Preference for repetitive, low-responsibility tasks
• Number of hierarchical positions held

Correct Answer: Performance on challenging, moderate-risk tasks with feedback

Q12. Active listening as part of assertive communication primarily requires:

• Formulating a rebuttal while the other person speaks
• Interrupting to speed up the conversation
• Reflecting back content and checking understanding
• Ignoring nonverbal cues to focus on words only

Correct Answer: Reflecting back content and checking understanding

Q13. Lateral thinking, coined by Edward de Bono, emphasizes:

• Strict logical step-by-step analysis
• Using indirect and non-obvious approaches to problem solving
• Relying solely on domain expertise and precedent
• Maximizing resource allocation in operations

Correct Answer: Using indirect and non-obvious approaches to problem solving

Q14. Which assessment would best help a team leader evaluate members’ assertiveness tendencies?

• Creativity fluency test
• Thomas-Kilmann Conflict Mode Instrument (measuring assertive vs. cooperative styles)
• IQ test for analytical reasoning
• Pharmacokinetics problem set

Correct Answer: Thomas-Kilmann Conflict Mode Instrument (measuring assertive vs. cooperative styles)

Q15. In driving entrepreneurial achievement, goal commitment is most strongly increased by:

• Setting unclear and flexible targets
• Sense of personal ownership, clear feedback, and perceived attainability
• Relying exclusively on external rewards without intrinsic motivation
• Assigning goals without consultation or resources

Correct Answer: Sense of personal ownership, clear feedback, and perceived attainability

Q16. Which strategy can reduce fear of failure and promote creative risk-taking among pharma innovators?

• Punishing unsuccessful experiments publicly
• Creating safe-to-fail pilots with staged go/no-go reviews
• Eliminating timelines to reduce pressure
• Centralizing all decisions with top management only

Correct Answer: Creating safe-to-fail pilots with staged go/no-go reviews

Q17. Assertive negotiation in licensing discussions for a new drug candidate typically includes:

• Making threats to achieve concessions
• Clearly stating interests, proposing fair options, and seeking mutual gain
• Accepting the first offer to avoid conflict
• Withholding all information until a final decision

Correct Answer: Clearly stating interests, proposing fair options, and seeking mutual gain

Q18. Metacognition enhances creativity by helping individuals to:

• Ignore the process and focus only on results
• Reflect on thinking strategies, monitor progress, and adapt approaches
• Repeat the same strategy regardless of outcome
• Rely entirely on intuition without evaluation

Correct Answer: Reflect on thinking strategies, monitor progress, and adapt approaches

Q19. Which motivational climate in an organization best supports sustained high achievement in pharma startups?

• Competition-only environment where only winners are rewarded
• Learning-oriented climate with mastery goals, feedback, and resource support
• Blame culture focused on avoiding regulatory scrutiny
• Autocratic decision-making with no employee input

Correct Answer: Learning-oriented climate with mastery goals, feedback, and resource support

Q20. Which combination of traits is most characteristic of successful entrepreneurial innovators in pharmaceutical contexts?

• High need for achievement, creative problem-solving, and pragmatic assertiveness
• Low tolerance for ambiguity, rigid conformity, and passivity
• Exclusive focus on short-term profits with no scientific curiosity
• Reluctance to seek feedback and avoid collaboration

Correct Answer: High need for achievement, creative problem-solving, and pragmatic assertiveness

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